Grid Theory
Grid Theory Studio Directives

Engineered with precision.
Priced with absolute clarity.

Explore our transparent studio rate card or build a custom project scope below. Every line item is clearly defined with zero hidden hosting markups, zero vendor lock-in, and full client source code ownership.

Archetypes:
01 / Architectural Discovery

Solution Archetypes

Not sure whether you need a single landing page, a multi-page showroom, an online store, or custom platform software? Here is a straightforward breakdown.

01

Landing Page

A fast, high-impact single-page website designed to capture customer leads, launch a specific service, or convert traffic from marketing campaigns with direct call and WhatsApp actions.

Best for: New product launches, campaigns & quick service promos.
02

Business / Portfolio

A comprehensive multi-page digital showroom (typically up to 5 pages) to establish brand credibility, showcase past client work, detail services, and handle client inquiries.

Best for: Agencies, clinics, consultants, restaurants & studios.
03

E-Commerce Store

A specialized selling engine with an online product catalog, cart, checkout, payment gateway, automated invoices, and an admin inventory management panel.

Best for: Direct-to-consumer goods, merchandise & paid bookable services.
04

Web / Mobile Application

Custom online software where users and staff log in to manage data, handle business operations, book slots, or run specialized digital workflows.

Best for: Internal portals, schools, custom booking tools & SaaS MVPs.
02 / Studio Baselines

Core Packages (Rate Card)

Starting baselines. Pick a core foundation and customize with add-on modules in the live estimator below.

* Domain, cloud hosting & 3rd-party API fees billed directly.
Single Page

High-Impact Landing Page

₹14,000 – ₹16,000

Single-page campaign or lead-generation engine designed to maximize conversions.

Scope Inclusions:
  • Single-page smooth scroll architecture
  • Hero, About, Core Value & Contact sections
  • Direct WhatsApp & Phone click-to-action triggers
  • Lead capture contact form integration
  • Full responsive mobile-first deployment
Up to 5 PagesMost Popular

Business / Portfolio Website

₹35,000 – ₹40,000

Comprehensive digital showroom tailored for studios, agencies, clinics, and consultants.

Scope Inclusions:
  • Up to 5 custom-designed pages (Home, About, Services, Gallery, Contact)
  • Inquiry form with instant email notifications
  • Basic SEO setup & Google Search Console indexing
  • Google Analytics & Meta Pixel tracking setup
  • Fast CDN hosting deployment & SSL setup
Self-EditableEditor Friendly

Business Website + CMS

₹40,000 – ₹50,000

Full brand presence with headless admin panel to update copy, case studies, and blog posts.

Scope Inclusions:
  • Everything included in Business Website
  • Headless CMS Admin Panel (Sanity / Strapi / Decap)
  • Editable Services, Pricing & Gallery (Included)
  • Built-in Blog & Articles Publishing Engine (Included)
  • Role-based non-technical staff publishing access
Full Store

E-Commerce Starter Store

₹65,000 – ₹85,000

Turnkey digital store with cart, checkout, payment gateway, inventory, and order dispatching.

Scope Inclusions:
  • Up to 10 store pages (Catalog, Product Details, Cart, Checkout, Policy)
  • Custom product catalog with filters, search, and variants
  • Payment Gateway integration (Razorpay / Cashfree / Stripe) (Included)
  • Coupons, discounts & promotional engine (Included)
  • Automated order dispatch & status notification flow (Included)
Custom Scope

Custom Web Application

₹1,20,000+

Bespoke digital software, client portals, internal management dashboards, or SaaS platforms.

Scope Inclusions:
  • Custom relational database & scalable API backend
  • Role-Based Access Control (RBAC) with staff permissions (Included)
  • Client/User authentication & security profile flows
  • Custom metrics dashboard & CSV data export board (Included)
  • Cloud architecture setup with dedicated automated database backups
Mobile & BespokeCustom Scope

Mobile Apps (Android / iOS) & Platforms

Sprint Discovery

Cross-platform mobile apps (Flutter / React Native), SaaS MVPs, and AI engines.

Discovery Sprint Deliverables:
  • Native/Hybrid Android & iOS apps (Play Store + App Store)
  • Push notifications, offline sync, and device camera/sensors
  • AI agents, LLM pipelines, and WebSockets
  • Dedicated discovery sprint with wireframes & API specs
03 / Live Client Estimator

Configure Your Project Scope

Select your base system, choose needed modular features, and review the estimated range in real time.

Click to choose foundation
High-Impact Landing Page
₹14,000 – ₹16,000

Single-page campaign or lead-generation engine designed to maximize conversions.

Includes up to 1 page1 – 2 Weeks
Business / Portfolio WebsiteSelected
₹35,000 – ₹40,000

Comprehensive digital showroom tailored for studios, agencies, clinics, and consultants.

Includes up to 5 pages2 – 3 Weeks
Business Website + CMS
₹40,000 – ₹50,000

Full brand presence with headless admin panel to update copy, case studies, and blog posts.

Includes up to 5 pages3 – 4 Weeks
E-Commerce Starter Store
₹65,000 – ₹85,000

Turnkey digital store with cart, checkout, payment gateway, inventory, and order dispatching.

Includes up to 10 pages4 – 6 Weeks
Custom Web Application
₹1,20,000+

Bespoke digital software, client portals, internal management dashboards, or SaaS platforms.

Includes up to 10 pages6 – 10+ Weeks
Extra Custom PagesBeyond base allowance

Base package includes up to 5 pages. Extra pages add ₹3,000 each.

₹3,000 / page
0
+₹0
Included items lock automatically
Editable Project Gallery DashboardWebsite+3d

CMS-backed visual portfolio enabling in-house team to upload, tag, and re-order case studies.

+₹6,000
Editable Services & Rate ManagerWebsite+2d

Live rate-card and offerings manager allowing instant text and pricing adjustments without code.

+₹5,000
Blog & Content Publishing EngineWebsite+4d

Editorial Markdown/WYSIWYG article system with dynamic categories, author profiles, and RSS.

+₹10,000
Multi-Language Localization (i18n)Website+5d

Full multi-locale language switching architecture with localized routing and SEO meta tags.

+₹12,000
Advanced SEO & Schema ArchitectureWebsite+3d

Rich snippet schemas (JSON-LD), automated XML sitemaps, OpenGraph cards, and Core Web Vitals audit.

+₹10,000
Appointment & Slot Booking EngineWeb App+7d

Automated booking calendar with buffer rules, team availability synchronization, and email alerts.

+₹25,000
Role-Based Permissions (RBAC)Web App+6d

Granular administrative privileges, access tiers (Admin, Editor, Staff, Viewer), and audit logging.

+₹20,000
Queue & Waitlist Position SystemWeb App+4d

Real-time user queue indexing, referral position boosts, and automated batch onboarding alerts.

+₹12,000
Coupons & Dynamic Discount RulesE-Com+4d

Rule-based promo codes (percentage, flat cart, BOGO) with usage limits and expiry scheduling.

+₹15,000
Order Status & Return/Dispute FlowE-Com+6d

Self-service tracking portal for shoppers with automated return label generation and refund hooks.

+₹22,000
Custom Metrics & CSV Export BoardWeb App+5d

Visual charts for sales, conversion funnels, and customer metrics with instantaneous CSV/PDF exports.

+₹18,000
Setup & configuration
Payment Gateway IntegrationRazorpay / Cashfree / Stripe
+₹12,000
Transactional SMS GatewayTwilio / Fast2SMS
+₹8,000
WhatsApp Business API TriggersMeta Cloud API / Wati
+₹15,000
Google Maps & Places GeocodingGoogle Maps Platform
+₹10,000
Cloud File Storage ArchitectureAWS S3 / Cloudflare R2
+₹12,000
Cancel anytime
No Recurring Care
None

Standard 30-day bug warranty included. Client maintains full hosting and operational autonomy.

Website Maintenance Care
₹3,000/mo

Continuous uptime monitoring, monthly framework security patches, and automated weekly backups.

Web Application Care
₹8,000/mo

Database optimization, API health monitoring, priority response SLA, and server patching.

E-Commerce Operations Care
₹12,000/mo

Checkout pipeline monitoring, payment webhook checks, inventory sync audits, and priority hotfixes.

e.g. Need launch by end of next month, existing Shopify store to migrate, custom booking rules, etc.

Scope & Investment Summary

Real-Time Estimator
2 – 3 Weeks
Budget Allocation BreakdownLive Visual
Base
Add-ons
APIs
Business / Portfolio Website (Base)₹35,000 – ₹40,000
Estimated Total:₹35,000 – ₹40,000
Recurring Monthly Care:No recurring plan

* Note: Domain, cloud servers (e.g. AWS/Vercel/Play Store fees), and 3rd-party subscription bills (SMS/WhatsApp APIs) are paid directly by client or billed transparently at exact cost.

04 / Engineering Policy

Transparent Hosting & Third-Party Costs

To protect clients from vendor lock-in, we never artificially inflate third-party vendor charges or hide server bills inside development prices.

Direct Client Ownership

Domains (GoDaddy / Namecheap), Cloud Hosting (AWS, Vercel, Supabase), and App Store developer accounts (Google Play / Apple) are set up in your company’s account. You maintain 100% legal ownership and control of your digital assets.

Pay-As-You-Grow APIs

Transactional SMS, WhatsApp Business API (Meta), and Google Maps fees are billed at exact usage rates directly from the provider. You only pay for what your users actually consume.

Maintenance Care Plans

Websites and applications need regular dependency upgrades, security patching, and uptime monitoring. Our optional monthly care keeps your software fast and secure without hiring a full-time in-house engineering team.

05 / Clarity & Terms

Frequently Asked Questions